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Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards

MUMBAI: Yatra.com has become the presenting sponsor for Billboard Music Awards 2011 that will be aired on English GEC Zee Café on 29 October at 9 pm.


With presenters including Selena Gomez, Joe Jonas and Matthew Morrison, the Billboard Music Awards also featured a special tribute to Beyonce Knowles -- as she was presented with the Billboard Millenium Award for her successful career achievements.


Yatra.com head marketing Pratik Mazumder said, “Billboard Music Awards has returned after a hiatus of four years. Yatra.com shares Zee Café’s enthusiasm in bringing the world to India, whether it is through television content or through international travel.”


Teen pop sensation Justin Bieber and veteran rap star Eminem dominated the Billboard Music Awards 2011, each taking home a total of six awards. For second place there was a six-way tie between Rihanna, Lady Gaga, Usher, Taylor Swift, Mumford & Sons and Taio Cruz who each won three trophies.


Zee Café business head Anurag Bedi said, “International music is hugely appreciated by Indian viewers. With a population of over a billion and a connection to the world like never before, India is becoming a preferred destination for international stars. As a matter of fact, India‘s evolving popular music landscape demands such initiatives. So, we cannot discount the fact that Indian viewers crave for International music content and even the international artist considers India one of the markets to tap into.”

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