Zee and Sony shed GRPs in week 20

MUMBAI: The No 3 and No 4 players, Zee TV and Sony, in the GEC sweepstakes shaved off largish GRP chunks in week 20 in C&S 4+. While Zee TV lopped off 22 points to close the week at 245 GRPs, Sony dropped 26 points to register 153 GRPs. Colors on the other hand gained 10 points to close at 288 while Star Plus stayed stagnant at 337 GRPs.

Zee TV lost ratings despite the fact that it has four shows in the Top 10 more than the other two, which have three each.
It‘s interesting that Star continues to lead the market for the second week in a row. Its soaps seem to be giving it traction: Pratigya with a peak 5.7 TVR is the top show amongst GECs, Bidayi (4.5), Yeh Rishta Kya Kehalata Hain (4.4) and Sabki Laadli Bebo (4) while celebrity dance show Zara Nachke Dikha with a peak TVR of 2.8 is adding numbers. Totally, Star Plus prime time GRPs was 131. Its weekend prime time GRPs dropped last week from 46 to 41 while its afternoon block GRPs at 32 were almost twice as much as its rivals.

Colors seems to be getting some buoyancy from its soaps and from its weekend band. Its prime time shows generated 125 GRPs lower than Zee TV‘s 129. Uttaran ( peak TVR of 5.1), Laagi Tujse Lagan (4.3), Na Aana is des Laaddo (4.2), Baalika Vadhu (3.6), Maa Tujhe Pranam (3) and Bairi Piya (2.7) were its winners. Colors did exceptionally well on its weekend with 39 GRPs (22 last week) as against 24 for Zee TV. 
Zee TV‘s prime time saw some ratings being scraped off from last week (140 GRPs).

The Balaji Telefilms produced Pavitra Rishta is holding rock solid with consistently high TVRs with its peak being at 5.6; Agley Janam (4.1), Jhansi Ki Rani (4.1) DID Little Masters (4) and Yahan Mein Ghar Ghar Kheli (3.9) were its big ‘uns. Its weekend band with 24 GRPs dragged down its performance.
Sony at the other hand continues to befuddle: its big success in the past month has been Indian Idol (2.3) and Comedy Circus Mahasangram (2) while its CID, Aahat and Crime Patrol continue to contribute to its ratings. Its soaps, dramas continue to do badly. Its prime time ratings fell from 53 to 43, very close to NDTV Imagine‘s 41 GRPs.

Observers are wondering whether Sony‘s bet with Boogie Woogie at prime time will work and whether the two new soaps it is adding to its lineup by end this month will help push it up the ratings ladder.

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