NEW DELHI: Actor Zayed Khan, son of veteran actor-director Sanjay Khan, is the new brand ambassador to promote the menswear of Roxton Clothing.

Roxton Clothing is today recognized as India‘s third largest T.R. fabric importers. Their main customers are Pantaloons, Provogue, Indus League, Turtle, Lee Cooper, Koutons, Big Bazaar, Godrej‘s Aadhar Retail and many other leading Indian brands.

Roxton envisions being one of India’s largest men‘s apparel brands by the end of 2012 with plans of opening a whopping 90 standalone stores within a year.

With the brand’s tagline being"Fashioning the Future," Zayed Khan seemed to be the right fit for Roxton which promises to cater to those ”young at heart” with "Something fresh, something trendy, something different", according to Roxton.

An official from Roxton says “As a brand, we draw our inspiration for style from Italy, a country that has always been recognized as a centre of fashion quality and excellence by the world. Our designs are cutting edge and radical – Zayed Khan is trendy, stylish with global appeal and epitomizes what the brand stands for”

Says Zayed Khan: “I’m proud to be associated with Roxton who in my belief is a brand that accentuates one’s personality – is affordable but doesn’t compromise on quality .When you take on the responsibility of being a brand ambassador it is important to keep in mind a certain brand fit – I’m a funky grundge dresser and Roxton envisions all that is trendy and forward encouraging people who are fashion conscious and not fashion victims. I hope this association takes the brands to greater heights”