MUMBAI: Online retailer Exclusively.in has launched shersingh.com, a contemporary range of apparel for men and women, with cricketer Zaheer Khan as brand ambassador and investor.

www.shersingh.com features a constantly growing range of lifestyle products including tees, trousers, polos, shirts, dresses, skirts, saris, tunics and other fashionable garments for style-conscious men and women looking to make a statement, whether at work or on the weekend.

Exclusively.in co-founder & CEO Sunjay Guleria said, "Shersingh.com was conceived with a simple mission in mind: present a stylish, world-class Indian lifestyle clothing brand to global audiences, and have it stand toe-to-toe with the best of them. We believe that India’s time has come to emerge, not just as a producer of high-quality garments to the world, but as a style leader with a globally recognised brand of its own. Today we are delighted and proud to launch our first line - Cricket by Sher Singh, together with Zaheer Khan who himself embodies world-class excellence and style."

Zaheer has been actively involved in conceptualising the Cricket by Sher Singh line of products.

The team is backed by a wide range of other investors and advisors, including venture capitalists such as Tiger Global Management and Accel Partners and angel investors such as Rajan Anandan (MD, Google India), Sushama Reddy (model/actress) and Kishore Lulla (Chairman, Eros Entertainment).

Exclusively.in co-founder & COO Sonny Caberwal added, "As the world’s first Sikh model for global brands like Kenneth Cole, Versace and Armani in campaigns in the USA and Europe, I know first-hand that India and its unique style and traditions have an important role to play on the global stage. Our singular mission with Sher Singh is to develop a world-class fashion brand from India which is globally recognized as a mark of excellence."

Cricketer Zaheer Khan said, "I am truly excited to be a part of Sher Singh. The brand symbolizes stylish contemporary clothing, and I personally love the fit, superior quality, stylish designs and fabric. The brand and team is excellent, and I invested personally as I felt compelled by the mission of making Sher Singh the world’s first lifestyle brand from India."

Most items in the Sher Singh collection range from Rs 499 - 1999, including the ubiquitous team "INDIA" polo and the stylish Nehru collared polos.