MUMBAI: The Benetton Group has consolidated its management and creative structure with the appointment of You Nguyen, United Colors of Benetton’s new chief merchandising officer and creative director.

Nguyen will adopt an integrated merchandising strategy to deal with all aspects of the brand: from the collections to brand identity and including in-store architecture and mood. In this way, he will contribute to the evolution of an icon of Italian taste, based on colour, design, quality and a unique eye for detail.
 
Nguyen said, “I joined Benetton Group in order to contribute to an incredible brand like United Colors of Benetton, which operates in more than 120 countries. The brand’s future depends chiefly on its staying loyal to its identity, on its solidity and time-honoured ties with such values as design, architecture and innovation. I think my “foreign” sensitivity will help to see and interpret that future through new eyes so we present it to the world’s new generations with well-founded pride in the past and a renewed vision of the future”.
 
Benetton Group executive deputy chairman Alessandro Benetton said, “I am very pleased to welcome Mr Nguyen,” commented. “I believe his international experience will help us to write a new chapter in our story of innovation so we may continue to be prime movers in the economic and social geography of the upcoming decades – not least through a consistent integration of on-trend fashions and dependable quality and prices. We want Benetton to be an increasingly important part of the world we live in, which is why we devote body and soul to our job. We will do even better, that which we already do well”.
 
Nguyen joined Benetton from Levi Strauss in San Francisco, where he worked from 2003, becoming global senior VP of merchandising and design, for Levi’s Women in 2009.