MUMBAI: 82.5 Communications and Sabka Dentist came together to create a unique set of animated GIFs for World No Tobacco Day. 

Since Sabka Dentist stands for strong teeth in the dental market, their objective was to imply that smoking deteriorates your teeth and they aimed to communicate this message in a fresh fun way. To achieve this, they created a set of paradoxical GIFs that have online users glued to this surreal animation that shows how every smoker is smoking away their teeth. 

Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications, said, “We have created some thought-provoking GIFs for Sabka Dentist on the occasion of World No Tobacco Day. Quirky and shareable, they're an apt way for the brand to communicate on social media.”