Yes Mart awards creative biz to Push Integrated Communications

Yes Mart awards creative biz to Push Integrated Communications

MUMBAI: Hyderabad-based electronics and white goods giant Yes Mart has handed over its creative duties to Push Integrated Communications.

The agency will also handle the communication strategy of the brand.

The communication budget allotted for the brand is around Rs 50 million.

Push Integrated Communications MD & CEO V.A. Shrikumar said, "Yes Mart is poised to change the retail landscape of Hyderabad in the Electronics, Mobile & White goods segment. Their focus on detail and customer orientation is infectious. We are elated at their decision to partner Push Integrated Communications to architect their communication language and creative expression. Yes Mart is not just an account win for Push, but a long standing partnership for good".

"The design expertise of Push Integrated is fueled by consumer insights and sound strategic knowledge. Their team is focused and their creatives are refreshing. Yesmart is happy to team up with Push to meet our leadership goals", Ramakrishna Teletronics MD Ravi Kumar Vemula said.

For the record, this is the third major win for Push in Hyderabad, after acquiring the creative duties for 6 Mall and Centro Footwear.