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Yes Bank partners Eureka, launches m-comm platform

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MUMBAI: Yes Bank, a private sector bank, has partnered with Eureka Mobile to launch ‘Tap to Shop’, an innovative shopping experience on Yes Pay digital wallet. Eureka Mobile, with its pioneering technology, will power this m-commerce platform partnering Yes Pay to serve deals from brands every day to over half a million Yes Pay users.

Every Yes Pay user will be eligible to receive a unique deal when they unlock their phones at a particular time in the day. If the user wishes to buy the product, they could click on the deal and place the order through the Yes Pay app. The entire ‘Tap to Shop’ experience takes just 14 seconds to complete from start to end.

Eureka Mobile’s advanced algorithm and technology helps to serve targeted, time segmented deals & offers from the app to suit the customer’s needs. Instant shopping needs to ensure seamless and quick payment option. Eureka’s out of app experience would ensure guaranteed engagement for the brand and a differentiated value proposition in an otherwise price-driven e-commerce segment. The pièce de résistance is the multi-reveal auto dissolving screen that promises to intrigue the user. Also, it would save customer time from browsing for the product and going through several clicks in the buying process.

Ritesh Pai, Chief Digital Officer at Yes Bank, said, “We will enable Yes Pay users with a faster, secure and enjoyable shopping experience. Going forward, we plan to extend the same to all our mobility solutions. The solution has been specifically designed considering the needs of millennials whose decision-making parameters are heavily skewed towards speed and on mobile-enabled platforms.”

Rahul Jaywant, founder and CEO of Eureka Mobile Advertising, said, “The launch of Tap to Shop, the fastest M Commerce Platform anywhere, is part of our technology roadmap."

Manoj Padmanabhan, director - business Eureka Mobile Advertising, said, “We are happy to partner Yes Pay in launching this M-commerce platform."

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