Yes Bank launches campaign to fuel growth

Yes Bank launches campaign to fuel growth

MUMBAI: Since inception, Yes Bank‘s strategic focus was on corporate and institutional banking. But now, after growing to over 150 branches and 200 plus ATMs, the bank has a new objective - to fuel growth of current & savings accounts by establishing Yes Bank as a mass brand.
 
And thus, to ascertain the new transition, Yes Bank has launched a series of three films that capture the emotions to amplify the crucial moments when people want to hear a ‘Yes‘.
 
Created by Triton Communications, the series primarily targets CFOs and SMEs while individuals earning Rs 5 Lakh per annum, residing in metros and large towns are the secondary audience.
 
The films have a baby girl wanting to keep a puppy but waiting for her father to say ‘yes‘, young entrepreneurs waiting to hear a ‘yes‘ for an approval of a proposal and a teenage boy waiting to hear a ‘yes‘ after proposing to a girl of his dreams. Then connecting these situations, the TVCs state that Yes Bank understands the value of the word ‘yes‘ and is always there to support and fulfill dreams.
While the TVCs have been directed by Raju Desai, Aum Sai Productions is the production house.