MUMBAI: Yes Bank has come on-board as the on-ground sponsor of cash-rich Indian Premier League (IPL) in the financial services category for a period of five years.

Citi was the official on-ground sponsor of the IPL in the financial services category till IPL season 5 before it decided not to renew the deal.

Yes Bank is the third official on-ground sponsor apart from title sponsor Pepsi and associate sponsor Vodafone, which renewed its association with IPL last year.

Yes Bank Founder, MD & CEO Rana Kapoor said, "IPL is the foremost event property in India, which through its vibrant and innovative platform brings together the entire country, irrespective of regional or demographic diversity.

"We are confident that Yes Bank‘s association with IPL for five years will facilitate our brand recognition, and further propel our pan India retail banking franchise. We look forward to deepen our relationship with our stakeholders through various exciting and creative initiatives around the IPL in our Retail branch serving areas across India."

IPL chairman Rajeev Shukla said, "Pepsi IPL welcomes Yes Bank on board. Our relationship will only get stronger in the weeks and months to come, and we shall together ensure that we deliver a stupendous tournament."

The IPL season 6 will be played from 3 April to 26 May involving a total of 76 matches to be played over a period of seven weeks.