Yes Bank and Woot Factor score a hat-trick of powerplays

MUMBAI: The events industry today is buzzing with competition, with a line of competitors waiting to snatch your piece of the cake. In such a scenario, it is a rare occurrence that a single agency is given the mandate to execute three MICE-Product Launch events for the same brand.

The period of March end and April first week witnessed WOOT Factor Events Pvt Ltd, attaining the opportunity to conceptualize and execute a hat-trick of events for YES Bank. WOOT Factor is not just an on-ground experience provider but has also created milestone events and experiences for its clients. Similarly, all three event platforms were dealt with an eye for detail and creativity being integral to all steps of planning.

An emotion that gets the country together is the concept of cricket. And hence the theme that was central to all the three events was the element of Power Play – something very essential in Cricket. “The brief was clear”, said Amit Relan, Co-Producer WOOT Factor Events Pvt Ltd. “The management at YES Bank wanted us to provide a fresh and innovative approach to help launch the campaigns or products for each vertical. We have been an extended arm of positive concepts right from the day we have been associated with YES Bank, and this year was no different. Team congregated and laid down guidelines for each event, making sure no idea is repeated and showcasing new insights while narrating stories with extreme reinvention.”

The team unveiled two glittering trophies, while also launching 6 products across the three events, leaving no stone unturned to introduce these concepts to YES Bank employees. One of the trophies was unveiled bringing in the keys to the trophy case via a drone. Other products/services were initiated by an Interactive LED Dance act, a sand artist making a storyboard, a mentalist talking about families and relationships which left the audiences awestruck and enthralled.

Team WOOT conceptualized and managed all aspects of the multi-product launch right from the venue booking, coordination, invites, registration, product presentation, event set-up, demo zones and giveaways, all aspects of the event was managed flawlessly and seamless execution.

After servicing the three verticals from YES Bank - Retail Assets; event name Powerplay 3.0, SEB and RURBAN; event name Powerplayers and Liabilities; event name Powerplay X, Swati Iyer, Associate Vice President, Client Servicing, WOOT Factor was quoted as “It was a combined effort from every resource and we took it up as a challenge to deliver quality. We take great pride in curating such unique and experiential platforms that help us strengthen our relationships with the bank.”

Latest Reads
Cricketing legend MS Dhoni and CARS24 announce strategic tie-up

India’s leading home-grown global talent management company Rhiti Sports Management has announced the strategic partnership between legendary cricketer MS Dhoni and CARS24, one of the country’s fastest growing tech-enabled used car companies.

MAM Media and Advertising People
DIGISOL Appoints Krushna Garkhede as Head of Marketing

Mumbai: In a bid to strengthen its core team, DIGISOL Systems Ltd., a leading provider of IT Networking products, appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel...

MAM Media and Advertising People
Emami ropes in Superstar Katrina Kaif as the new face

Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador.

MAM Marketing Brands
Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.

MAM Media and Advertising Ad Campaigns
MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019.

MAM Marketing MAM
Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans

Fevicol A+ - an innovative crafting glue from Pidilite – celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis...

MAM Marketing MAM
Tamil Nadu's retail brands weigh in on television as a marketing medium

Tamil GECs should include subtitles in their shows to increase stickiness and drive more brands to advertise on them, was the conclusion of the very insightful ‘Retail Therapy’ session at the recently concluded Tele-Wise Tamil conclave by

MAM Marketing MAM
Wavemaker Kinetic India brings alive Cadbury Celebrations Rakhi OOH Campaign

Kinetic Worldwide, a WPP entity has established itself as a leading global player in the Out-Of-Home (OOH) media industry and has many success stories. One of the recent additions being Star Sports Marathi collaborating with Kinetic for the Pro Kabaddi League Season 7, that commenced on 20th July...

MAM Media and Advertising AD Agencies
How new India is celebrating its 73rd Independence Day

For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories