Yes Bank adopting a 360 degree approach to the IPL

MUMBAI: Yes Bank, which recently took the on-ground sponsorship of the IPL in a five year deal with the BCCI, is looking at endearing the brand across the masses. It is also a sponsor on Max?s coverage and is using the online medium as well.

Speaking to, the company?s CMO Anindya Datta says the aim of associating with the IPL is to create greater awareness for the retail banking business. In terms of marketing a judicial mix of media is critical to him. ?For us, on the ground and on-air sponsorships complement each other. We are sponsoring the fours package on Max?s broadcast. The aim is to create awareness of our seven per cent offering as well as build better brand visibility.?

Meanwhile, on the ground the bank is looking to direct engagement with consumers in the branch serving areas. ?Our visibility in the different stadiums will be high. Our aim is to have direct one-on-one engagements. Customised activities will be done which will be full of fun in nature. The IPL is the foremost event property and brings the country together. We were looking at a property that would have intense appeal across a wide section and would cut across regions. The aim of being with the IPL is to facilitate our brand recognition in terms of pan retail initiatives.?

Online, Yes Bank will be active through social platforms like Facebook. There will be things done like contests. He added that while Yes Bank is involved in other sports like Golf and Polo, this deal takes its involvement in sports to a another level.

?We have also been involved in badminton events. We were also on-board for the Goa Premier League in cricket. Obviously these are not as high profile as the IPL but they still offer visibility.?

Latest Reads
Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday,...

MAM Media and Advertising AD Agencies
PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

MAM Media and Advertising Ad Campaigns
S Yesudas launches Y&A Transformation

S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.

MAM Marketing MAM
AEGON Life Insurance launches video series campaign

MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success.

MAM Media and Advertising Ad Campaigns
Artemis Hospitals, WATConsult highlight the importance of pledging organs

Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.

MAM Media and Advertising Ad Campaigns
BookMyShow releases ad for I-day release ‘Gold’

BookMyShow has launched an ad celebrating Independence Day with Akshay Kumar starrer Gold which covers Balbir Singh’s triumphant journey that helped India to win the first ever gold medal for hockey at the Olympics.

MAM Media and Advertising Ad Campaigns
Qatar Airways is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018

Qatar Airways is proud to announce that it is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018, taking place in Jakarta and Palembang, Indonesia, from 18 August until 2 September 2018. The highly-anticipated sporting event will bring athletes from 45...

MAM Marketing Brands
Publicis Media Exchange appoints Sejal Shah as managing partner and head

Publicis Media India today announced Sejal Shah as managing partner and head of Publicis Media Exchange (PMX - Mainline) which is the central investment practice of PM.

MAM Media and Advertising People
Post flight MH370 fiasco, Malaysian tourism faces uphill battle

“Malaysia, truly Asia!” Or is it? What was once the hottest vacation destinations is now not so popular. All because of the disappearance of Malaysian airline MH370 in 2014. The country’s tourism, which was once booming with international tourists, has now taken a hit as tourists have been avoiding...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories