MAM unveils 'Try n Buy' campaign

MUMBAI: Lifestyle and home shopping portal has launched a new TV campaign on the value proposition of ‘Try and Buy‘.

The TVC has been developed keeping in mind the key barrier for online shopping which is the lack of the ability to touch and feel the product.

Through this TVC wants to communicate that now the consumer can try the product before buying and in case she is not satisfied return it, no questions asked.

The TVC features Cyrus Sahukar and Raageshwari Loomba and has been created by TBWA India. They had earlier done stuff with brands like Apple in the US market. Sahukar and Loomba talk about the problems one faces when trying to shop online and how with‘s Try-n-Buy these problems are resolved. CEO Manmohan Agarwal said, “Online shopping is fast becoming a part of the mainstream retail. Indian consumer demands complete satisfaction before paying for their purchase - online or offline. We are happy to announce our unique ‘Try and Buy‘ feature which offers an opportunity to First Try and Then Buy. We have launched this keeping in mind strong consumer insight around inability to touch and feel while buying online."

TBWA executive creative director Kunal Gill said, “We got a simple brief- ‘now get the trial room home‘. With this one line brief we created this communication of theTry-n-Buy feature for To get a good impact and also break the clutter we have kept the tone and manner very crisp, clean and simple".

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