MUMBAI: Online travel company Yatra.com has launched a new on-ground campaign, ‘Travel-O-Dance‘ as an extension to its 360 degree marketing campaign, ‘Creating Happy Travellers‘.

Yatra.com head marketing and strategic alliance Pratik Mazumder said, "Travel-O-Dance‘ is a unique activation that uses the theme of music and dance as a form of expression showcasing a customer‘s delight on experiencing a holiday from Yatra.com."

Travel-O-Dance is a dance sequence choreographed to popular Bollywood music capturing the story of a young couple wanting to go on a holiday and their experience when they buy that holiday from Yatra.com.
 
"The Campaign is all about reinforcing the promise of delivering a happy and hassle free holiday and to rekindle the memorable moments that customers experience during their travel with Yatra.com", added Mazumder.

The entire campaign is divided into three phases. First phase, which kick started at DLF Cyber Green in Gurgaon last week. The second phase will be rolled out on 25 November in some prominent venues of Delhi like- Rajouri Garden, Karol Bagh, Model Town. And, the last one will be out on 2 December in some prominent venues of Delhi like- Lajpat Nagar, Vasant Vihar, Lodhi Garden.

The second phase of the campaign will invite participation from the spectators too through a contest. On correctly guessing the next location, at which ‘Aasma‘ will be performing, five lucky winners will receive mobile handsets from Yatra. The next phase will give away holiday trips to one lucky winner along with his/her group, on clicking the pictures of Yatra dance troop, Aasma, while performing.