MUMBAI: Online travel company Yatra.com has launched a new advertisement campaign, "Go See the World", targeting the young international travelers between the age group of 21 and 30.

With this campaign, Yatra.com dons a completely new look by introducing an animated character ‘joy‘. 
 
A series of five TVCs has been conceptualized to be aired on HBO, Star Movies, CNN IBN, CNBC Network 18, Star News, Sony Pictures, Times Now, National Geographic, Times Now, Discovery Channel and NDTV 24x7. 
 
Said Yatra.com head of marketing and strategic relations Pratik Mazumder, "Yatra.com is a youthful and unique brand, which offers best travel experience bundled with reliability and security - the core requirements of today‘s young travelers. To communicate the brand salience in the most innovative way possible, we have adopted the animated route this time that will reach out to the existing customers and will also attract the attention of the potential customers."