MUMBAI: Yatra.com, an online travel company, has roped in Pratik Mazumder as head - marketing. 
 
In his new capacity, Mazumder will be responsible for the overall marketing functions including developing and launching new marketing initiatives, managing the brand, consumer intelligence and ad sales.

Said Yatra.com Co Founder & CEO Dhruv Shringi, "Pratik‘s consumer marketing and brand experience will drive the growth of Yatra.com. I am confident Pratik will take Yatra‘s record of accomplishment to a new level of distinction." 
 
Prior to this appointment, Mazumder was with Bharti Airtel where he led the brand and media communication portfolio for the company‘s mobile business nationally. 
 
Pratik comes with approximately 15 years of experience in marketing, with special focus on brand, product management and marketing communications.