MUMBAI: Big CBS Networks has appointed Yashraj Rao as the national sales head for two of its channels - Big CBS Love and Big CBS Spark.

In his new role, Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these Channels. He will report in to Big CBS Networks business head Vishal Rally.

SRao comes with nine years of sales experience across industries. He began his career with Monster.com and moved to Aviva Life Insurance in the Corporate Sales portfolio. From there he moved to HDFC Life where he was associate vice president – group sales.

Rally said, “Yashraj’s sound background across the dot com and insurance sectors along with skill sets, when combined with his ability to listen to prospects’ needs and develop solutions to meet their requirements, are what will work in his favour to lead the team to further growth. We are happy to have him on board and wish him an excellent innings at Big CBS.”

Rao added, “I feel honoured to take on this responsibility and feel proud to be part of an excellent media conglomerate. I look forward to working with the dynamic team here and am confident it will be long and fruitful journey for both of us.”

A trained pilot with the Indian Air Force, Rao comes armed with a combination of technical skills and sales knowledge.

His new profile marks his entry into the M&E industry, beginning a new journey for him, the company said.