MUMBAI: India TV has awarded its creative mandate to Saints & Warriors‘ agency Yang Communications.

The Hindi news channel had called for a pitch that lasted a couple of rounds with the participating agencies demonstrating their knowledge of the space.

Yang managing partner Sanjay Sharma said, "We are very excited about the prospect of partnering India TV in the hyper competitive space of Hindi news. This brand has been the fastest growing and the most consistent one among all other news channels. During the pitch process, we were able to demonstrate some innovative communication solutions which resonated with the client."

Yang creative director Anil Verma added, "The creative challenge is of creating and preserving a rightful stature for a leader."

India TV MD and CEO Ritu Dhawan said, "We are confident of having found a right partner in Yang while we further consolidate & cement India TV‘s leadership position in the minds of advertisers & viewers alike and ready ourselves for bigger stakes in the broadcast media space."