MUMBAI: E-commerce portal Tradus.com has handed its creative duties to Yang Communications following a multi agency pitch.

The media spend on Tradus is estimated to be in the range of Rs 100 million.

Yang managing partner Sanjay Sharma said, "In the current environment of slowdown, e-commerce has been an exception. The barriers of shopping on the net are coming down and Indian consumers have started enjoying this experience and the price benefit that comes along. Tradus.com has been an early mover in this space and now the challenge is to create an engaging brand out of an existing business."

Yang managing partner Anil Verma said, "Online shopping is already becoming crowded and TV seems to be the playground. The creative opportunity is huge as most portals have not yet become well formed in the consumer’s mind. You will soon see a very engaging campaign on Tradus."

Tradus managing director Krishna Motukuri said, "We are really excited about partnering with Yang to tell our story. Our virtual doors have been open for over two years and we have over 1000 reputed sellers on Tradus.com selling everything from clothes and mobile phones to toys and even plants. With this mass-media campaign, we are looking forward to making a big splash and raising awareness about the wholesale prices customers can find on Tradus.com."

Tradus is a marketplace, where buyers and sellers mutually conduct transactions and offers a convenient shopping experience where one can buy a wide variety of products across 50 different categories ranging from the gadgets to hand-crafted jewelry. Since there are no retailers involved, the goods are available at wholesale prices.