MUMBAI: David Beckham will be Yahoo!‘s brand ambassador for soccer.

This summer, Yahoo!’s more than 600 million global users will have even more reason to visit sports.yahoo.com/soccer/world-cup/ as global football star Beckham will be featured exclusively as part of the company’s unrivalled sports coverage. 
 
The portal says that Beckham‘s experience in three consecutive World Cup championships combined with his club experience in both Europe and the US gives him a unique perspective on football and the World Cup.

Beckham says, “Yahoo! has a true relationship with fans and is an online leader in sports content across the globe. Yahoo! will allow me to interact one on one with as many football fans as possible talking about the game I love.”

Beckham will also be featured in the second phase of Yahoo!’s global integrated marketing campaign throughout the duration of the World Cup in select markets. The campaign focuses on showcasing specific products, services, and experiences that users can find only on Yahoo!.

The goal of the campaign is to drive more people to search, use and talk about Yahoo! through exciting and experiential demonstrations of the ability to bring my world and the world together.
 
For Yahoo!’s campaign for its World Cup coverage, fans will discover exclusive content from Beckham in addition to its already robust offering of microsites, compelling mobile experiences, fantasy games and search tools for more than 20 countries. 
 
In anticipation for the 2010/11 football season, football fans will have the opportunity to directly connect to David Beckham and ask him questions through various Yahoo! channels, including Yahoo! Answers, Y!Mail and Y!Messenger.