BANGALORE: Indian mobile handset player Wynn Telecom Ltd (Wynncom) plans to invest Rs 5 billion in India by 2012.

Attempting to grab an ambitious five per cent market share, the company has earmarked Rs one billion towards distribution and service network, product development and brand and advertisement this fiscal.
 
“Of the Rs one billion earmarked for this year, about Rs 500 million will be invested towards media and ad spends,” revealed Wynncom co-founder and managing director Arvind Vohra.

Vohra was speaking at the Karnataka launch of seven mobile handsets in Bangalore. “We will be launching another eight handsets over the next few months and every new product launch will be backed by a strong mass media push,” he added.
 
The company has already launched these products north of the Vindhyas, with first launch happening on 21 May. Bollywood actors Saif Ali Khan and Bipasha Basu are the brand ambassadors. The brand development activities include in-film product placement in Khan’s forthcoming film ‘Agent Vinod’.
 
A TVC campaign on regional channels like Sun’s Kannada offering Udaya, TV5, Suvarna, Zee Kannada and TV9 has been planned.

Dentsu handles the creative duties, while media buying is with Lintas’s Krishna Initiative.