Wynn Telecom appoints creative & media agencies

MUMBAI: Wynn Telecom, which recently announced its foray into the mobile handset business under the ‘Wynncom‘ brand, has appointed Dentsu Creative Impact as its creative agency, while Karishma Initiative and Alliance Advertising are appointed as media agencies.

Said Wynn Telecom Ltd managing director Arvind R Vohra, "We are pleased to have Dentsu, Karishma Initiative and Alliance as our creative and media planning partners because of their extensive understanding of the corporate and strategic requirements of the business. The agencies experience in the telecom space is a perfect fit with our communication objectives."
The agencies were finalized through a multi level pitching process among four agencies under each category. The media business would be largely driven by Karishma Initiative while special activations and properties related to sports would be done by Alliance Advertising.

"Wynn Telecom will launch a 360 degree integrated campaign across media vehicles capitalising on the recently signed Bollywood celebrity. The objective is to do traditional things differently and to break the clutter" said Wynn Telecom head marketing Naved Chaudhary.
He further adds that the marketing budget for the current fiscal would be in excess of Rs 300 million spread across television, print, outdoors and online media platforms.

Said Karishma Initiative CEO N P Sathyamurthy, "Wynncom requires radical solutions, given their market complexion and high decibel competition. Karishma Initiative is looking forward to being a true partner by offering differentiated customer engagement solutions."

Latest Reads
Havas appoints Mediacom's Karl Wu as Greater China CEO

Havas Media Group has appointed media and marketing specialist, Karl Wu, as the CEO for Greater China. Based in Beijing, Wu will be responsible for Havas's brands -- Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group...

MAM Media and Advertising People
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories