MUMBAI: Wynn Telecom, which recently announced its foray into the mobile handset business under the ‘Wynncom‘ brand, has appointed Dentsu Creative Impact as its creative agency, while Karishma Initiative and Alliance Advertising are appointed as media agencies.

Said Wynn Telecom Ltd managing director Arvind R Vohra, "We are pleased to have Dentsu, Karishma Initiative and Alliance as our creative and media planning partners because of their extensive understanding of the corporate and strategic requirements of the business. The agencies experience in the telecom space is a perfect fit with our communication objectives."
 
The agencies were finalized through a multi level pitching process among four agencies under each category. The media business would be largely driven by Karishma Initiative while special activations and properties related to sports would be done by Alliance Advertising.

"Wynn Telecom will launch a 360 degree integrated campaign across media vehicles capitalising on the recently signed Bollywood celebrity. The objective is to do traditional things differently and to break the clutter" said Wynn Telecom head marketing Naved Chaudhary.
 
He further adds that the marketing budget for the current fiscal would be in excess of Rs 300 million spread across television, print, outdoors and online media platforms.

Said Karishma Initiative CEO N P Sathyamurthy, "Wynncom requires radical solutions, given their market complexion and high decibel competition. Karishma Initiative is looking forward to being a true partner by offering differentiated customer engagement solutions."