Wyndham extends sponsorship deal with PGA Tour through 2016

MUMBAI: The PGA Tour and Wyndham Worldwide have announced that Wyndham has extended its title sponsorship of the Wyndham Championship, one of the golf tour‘s longest-running tournaments, for four years through 2016.

The 2011 Wyndham Championship will be contested from 15-21 August 2011 at the Donald-Ross designed Sedgefield Country Club in Greensboro, N.C., with 10-time international winner Arjun Atwal set to defend his maiden PGA Tour title.

The Wyndham Championship is the 37th and final tournament in the PGA Tour Regular Season and plays a pivotal role in the race to the PGA Tour Playoffs for the FedExCup.
The event offers the final opportunity for players to improve their seeding heading into the Playoffs, or in some instances, move into the top 125 to qualify for the first Playoffs event, The Barclays.

PGA Tour commissioner Tim Finchem said, "We are delighted to continue our relationship with Wyndham Worldwide, especially given the critical role the Wyndham Championship has played in the schedule as the final event in the PGA Tour Regular Season. Thanks to Wyndham Worldwide‘s partnership, the Wyndham Championship has received tremendous support in the region, and our players have embraced the event, its leadership and the golf course at Sedgefield Country Club. These factors have all played a large impact on the increases in the tournament‘s charitable giving since Wyndham signed on as title sponsor in 2007."

In the five years since Wyndham Worldwide joined the Piedmont Triad‘s PGA Tour event, the Wyndham Championship has provided more than $1 million annually in charitable impact to organisations including the tournament‘s official charity, Wishes By Wyndham.

Wyndham Worldwide chairman and CEO Stephen P. Holmes said, "We are excited to continue our partnership with the PGA Tour and extend the legacy of the Wyndham Championship in the Piedmont Triad. The PGA Tour and Wyndham Worldwide remain a great fit, as both hold a commitment to excellence, a dedication for others through philanthropy and a great appreciation for the time to enjoy one‘s passions."

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories