Wyeth Consumer Healthcare rolls out TVC for 'Anacin'

MUMBAI: Wyeth Consumer Healthcare has rolled out a television campaign (TVC) for its pain killer brand ‘Anacin‘, featuring film actor Madhavan.

The TVC has been conceptualised by Draft FCB Ulka. "Anacin is an iconic brand with great brand equity. We developed a simple clutter-breaking communication which connects with the consumer," said Draftfcb Ulka healthcare and interactive VP Satish Ramchandran.

Playing on the theme ‘Sardard ka full stop‘, the TVC shows Madhavan at a film shoot with a splitting headache. He is approached by a TV journalist on his way back to the green room where the actor shares that he is suffering from a major headache and asks for an Anacin. After the journalist offers him one, Madhavan is quickly back to his energetic self and gives a great interview before resuming the shoot.

"Draft FCB Ulka gave us one of the fastest turnaround in terms of packaging, communication and collateral giving us a good event management company for a very successful launch communication," said Wyeth Consumer Healthcare group product manager Jaijee Verghese.

Latest Reads
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People launches new TVC campaign for ‘Home Utsav’

Real estate platform has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

MAM Media and Advertising Ad Campaigns
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM
Bloomberg|Quint WhatsApp Service - India’s only business news service which offers customized news & stock updates on the go Over 3.5 lakh subscribers in less than 8 months

WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone beyond being just an informal messaging app.

MAM Marketing MAM appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories