WWK in licensing pact with Nick in India

MUMBAI: Wiesner Worldwide Kreations (WWK) has entered into a licensing agreement with kids entertainment channel Nick to sell Keymon Ache products in India.

WWK is a wholly-owned subsidiary of Wiesner Products Inc, New York and a fashion conglomerate, focused on product variety, brands, licensing and private labels.

The collection will be available under the apparel, footwear, bags and bag packs range.

The Keymon Ache merchandise designs will be crafted by designers from the US who have an expertise in developing products for licensed goods. The designs will be global in scope yet personal in nature, bringing a blend of both international flavours and Indian desires.

WWK VP-South East Asia Bhavna Jha said, “We are delighted to have Keymon Ache on our board and believe that this is an ideal fit for us. Keymon Ache has emerged to be a local hero of kids in India, in a short span of time since the show was introduced on Nickelodeon in May 2011. The success of the show lies in the 360 degree approach, adopted by the channel to promote the character, be it downloadable games, videos and ringtones. Keymon Ache is also popular on Facebook. We are proud to be associated with India’s first non-mythological contemporary show and be a part of this achievement by introducing Keymon Ache’s merchandise in India.”

Viacom18 Media Sr. VP- consumer products Sandeep Dahiya added, “We are excited by the opportunity to create this partnership. WWK has provided a platform to promote the popular character with kids by bringing out the special edition of Keymon Ache’s merchandise. We are certain that these products will be a rage amongst the kids and they will love them.”

Wiesner Products Inc., New York has already been associated with the licenses of Nicklodeon for Dora/Spongebo and Diego, the famous cartoon characters.

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