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Wunderman acquires majority stake in Mayko Trading

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MUMBAI: WPP‘s global digital and relationship marketing network Wunderman has acquired a majority stake in Sydney-based digital marketing and analytics consultancy Mayko Trading Pty Ltd.

Mayko Trading was founded in 2005 and has over the past seven years developed expertise in designing and optimising customer experience and engagement with digital platforms. The company employs around 24 people and clients include Suncorp, Colonial First State Global Asset Management, Dan Murphy‘s, Bell Direct, Frontline Systems, Flordis, Engineers Australia and the Federal and State Governments.

WPP said in a statement, "This investment reflects the Group‘s commitment to grow its digital capabilities and to support this growth with a strong independent technology capability."

In 2011, WPP‘s digital revenues were approximately 30 per cent of its total global revenues of more than $16 billion. WPP has set a target of 35-40 per cent of revenue to be derived from digital in the next five to 10 years.

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