MUMBAI: WPP’s digital agency Possible Worldwide (PWW) India has appointed Kamal Krishna as managing director and Prashant Shivankutty as senior vice-president in a bid to strengthen its India team.

Krishna comes in from e-commerce beStylish.com where he was head marketing and was part of the launch team and led marketing and tech initiatives through two funding series.

Shivankutty’s previous stint was with mobile value added services provider Comviva as associate vice-president.

While Krishna will be responsible for enhancing PWW‘s regional operations along with managing the overall business, Shivankutty has been roped in to manage and upgrade the agency’s technology and creative teams for domestic as well as international digital delivery.

Krishna has more than 15 years of experience. He has in the past led WPP Digital‘s key business initiatives and accounts across Asia and Africa. Pritor to beStylish.com, he was part of the team that established WPP’s digital agency Squad Digital. He has also been involved with the launch of Publicis Groupe‘s Digitas India and has worked on brands such as Hewlett-Packard, General Motors, Unilever, Skoda, Microsoft and Airtel.

Starting his career in 1996, Shivankutty’s first job was with Infovision Group where he spent eight years heading its software development lab and CRM practice. He then shifted to Sapient in early 2004 and five years later to Quasar in 2009. In his last assignment, Shivankutty led global delivery at Comviva, managing clients such as Airtel, Tigo, MTN, BanglaLink, Grameen Phone and Etisalat.

WPP launched Possible Worldwide as a global interactive marketing outfit 2011 by combining its digital agencies Schematic, Bridge Worldwide (US), ZAAZ (US), Blue (Singapore), Quasar (India), Grape (Russia) and Carnation Group (Europe).

Australia Tourism Board, Makemytrip and Cathay Pacific.