MUMBAI: WPP’S wholly-owned operating company information, insight and consultancy group Kantar has acquired AdGooroo, Inc. (“AdGooroo”) which provides global digital media intelligence.

The acquisition is a step towards enhancing Kantar Media’s current methodic insight into display, video, ad networks and paid search advertising trends.

The consultancy was founded in 2004 and based in Chicago. It employs 30 people and has unaudited assets of $1.3 million. The company will become part of Kantar Media.

Currently, AdGooroo works with nearly 4000 users from many marketers and agencies, providing them with insight and data on competitors’ key words, creative, backlink data, campaign statistics and budgets.

Kantar companies work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle.