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WPP merges Meridian with Soho Square

MUMBAI: Indian born agency Meridian Communication, which operates under Ogilvy and Mather, has merged with WPP‘s Soho Square.

The aim of the merger is to take Meridian international and grow Soho Square‘s business in India. Soho Square has a growing international network in Asia Pacific, Europe, Latin America and North America.

Soho Square, has three boutique agencies operating independently in Mumbai, Bangalore and Delhi.

Soho Square will deliver cross-disciplinary work spanning a full spectrum of marketing communications including brand development, brand identity, strategic planning and integrated creative solutions.

Given the complex nature of the Indian market and its geography, the Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network. The India plans attempt to have Soho Square in many more cities in the near future.

While the individual operations will share the same philosophy and principles as the international network in India, for the purpose of business the three city agencies will operate independent of each other.

"Integrated solutions are central to our structure and philosophy. At Soho Square we can select and customize learning by drawing upon Ogilvy & Mather and other WPP resources in Asia Pacific," Soho Square said.

In Mumbai Soho Square‘s core team comprises Soho Square Mumbai head of office Samrat Bedi, executive creative directors and creative heads Anuraag Khandelwal and Satish deSa, VP account management Mohit Ahuja and SVP planning Shashank Lanjekar.

Clients in Soho Square Mumbai include ITC‘s personal care products, Perfetti‘s Stop Not, Piaggio‘s Vespa, Bisleri, Pidilite‘s Raincoat, Hungama.com, Oberoi Realty, Nutrela Soya, H&R Johnson and Hockey India.

In Bangalore, Soho Square‘s core team comprises head of office Shenaz Bapooji and creative directors C Ravikumar and Manoj.

Clients in Soho Square Bangalore are Himalaya Healthcare‘s Consumer Products Division (Purifying Neem Face Wash, Clarifying Fairness Face Wash, Toothpastes, Face packs, Shampoos), Himalaya Asia Pac, The Bengaluru International Airport, GKB Opticals and iGate.

In Delhi, the Soho Square clients are Honda Cars India Ltd. (formerly Honda Siel Cars India Ltd.), Godfrey Phillips India Ltd., HTC Ltd, HDFC Ltd and Voltas Ltd.

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