WPP Digital to acquire Rockfish Interactive

MUMBAI: WPP Digital, the digital arm of WPP, is acquiring Rockfish Interactive, one of the fastest growing digital marketing agencies in the United States.

"Rockfish is a fantastic addition to the WPP Digital family,"WPP Digital CEO Mark Read said. "Kenny Tomlin (Rockfish CEO) and his team have built a smart company that understands how technology is changing communications and business. Its work demonstrates how it can apply this to drive innovation for clients. We‘re delighted that under Kenny‘s leadership we will be continuing to develop the Rockfish brand and helping the team to maintain the rapid growth they have shown since they started in 2006."

This acquisition continues WPP‘s strategy of investing in fast growing sectors and markets and further strengthens its capabilities in the digital marketing sector. The transaction, however, is subject to regulatory nod and the approval of Rockfish‘s shareholders.

Rogers, Arkansas (AR) -headquartered Rockfish has offices in Little Rock, AR, Dallas and Cincinnati and boasts a client list that includes marketers like Walmart, Sam‘s Club, Cisco, Procter & Gamble, United Health, EA Sports and Tyson Foods.

Tomlin added, "The rapid growth of Rockfish into one of the world‘s foremost digital innovation companies most appropriately aligns with WPP and their vision for our continued success. We believe that our best days are still in front of us and consider this an important next step in the evolution of Rockfish."

Rockfish was founded in 2006 and employs 150 people. It provides clients with strategic consulting, technology, mobile, design and digital marketing services. It was named "Small Agency of the Year"by Advertising Age magazine in 2009 and was third on their "Agency A-List" in 2010. 

OMMA magazine, a publication devoted to coverage of online media and marketing, recognised Rockfish as its "Best Web Design and Development"agency of the year in 2010.

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