WPP Digital makes strategic investment in Ace Metrix

MUMBAI: Ace Metrix, which provides real time television advertising analytics in the US, has formed a strategic partnership with WPP to provide marketers with fast access to in-market television advertising performance metrics and insights.

In addition, WPP Digital is making a strategic investment in Ace Metrix and WPP company Millward Brown North America CEO Mary Ann Packo will join the Ace Metrix board of directors.
Under the terms of the new partnership, Ace Metrix will work with WPP companies including those within Kantar, WPP’s consumer insight network. This collaboration will result in the marketing of Ace Metrix syndicated products to clients of WPP companies and the development of new tools and approaches to help marketers increase the effectiveness of their advertising and marketing investments.

The Ace Metrix syndicated software service, first launched in June 2009, features the Ace Score, a patent-pending measurement of television advertising creative effectiveness. The service provides standardized metrics that enable advertisers to quickly and easily benchmark ads within their own brands and against the competition.
WPP joins previous investors Leapfrog Ventures, Hummer Winblad Venture Partners and Palomar Ventures.

WPP Digital CEO Mark Read says, “Our clients are looking for quick turn around and additional competitive intelligence in today’s fast-changing marketing environment, and we are delighted to be working with Ace Metrix to respond to this market demand. This partnership continues our strategy of combining third-party data sets with our own for the maximum benefit of clients."
Key elements of the strategic partnership will include:

Expanded distribution of Ace Metrix data and software to clients

Joint approaches for mutual clients to develop enhanced television advertising measurement solutions

Joint development of technologies and insight, including integration of Kantar and Ace Metrix technology, data and products

Sharing of marketing insights and best practices
Ann Packo says, “Ace Metrix has developed a unique and innovative approach to measuring consumer response to competitive ads within 24 to 48 hours of launch. We look forward to working with Ace Metrix to provide this information to clients, develop new applications, and integrate their syndicated products into our suite of solutions.”

Ace Metrix CEO Peter Daboll says, “This partnership enables us to vastly accelerate our go-to-market readiness and reach. WPP, and specifically Kantar, brings a wealth of product know-how, market knowledge and customer insights to us and we look forward to exposing WPP teams and clients to the transformative power of Ace Metrix. Together we can deliver a powerful combination to clients looking to improve their marketing and overall television advertising ROI."

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories