MAM

WPP buys minority stake in Globant

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/23/JWT.jpg?itok=SHSaJJFJ

MUMBAI: Global communications services group WPP has agreed to acquire a 20 per cent stake in Globant S.A., an emerging worldwide provider of technical expertise and design and creative capabilities in the development of software products that can be applied to digital marketing campaigns on a global scale. WPP will invest approximately $70 million for acquiring the Globant stake.

Headquartered in Buenos Aires, Globant employs 2,700 professionals in capacities ranging from engineers, marketing specialists and designers in 21 offices across 14 cities in Argentina, Brazil, Uruguay, Colombia, the United States and the United Kingdom. The company‘s approach is unique in that it provides clients with both the infrastructure and technical support that drive digital marketing campaigns, combined with the creative and design skills usually found alone in digital agencies.

Globant‘s net revenues for the year ended 31 December 2011 were $90 million and net revenues for the six months up to 30 June 2012 were $56.9 million with total assets of $69 million as of 30 June 2012.

WPP chief executive Martin Sorrell said, "Increasingly, clients want better coordination between their IT departments and their marketing departments, between their chief information officers (CIOs) and their chief marketing officers (CMOs). There are many consulting companies or digital agencies that are expert in one function or the other. Few, if any, do both and even fewer can integrate deep technical and creative capabilities on a global scale as Globant does. Partnering with Globant will allow our companies to increasingly provide our clients with insights and skills that will make their digital marketing efforts even more effective and simpler to manage at both the front and back ends."

Globant has experience in working in state of the art digital marketing spaces including, but not limited to, mobile, gamification, social networks, cloud computing, big data and e-commerce. Globant‘s clients include American Express, JP Morgan Chase & Co., LinkedIn, Electronic Arts, Google, Coca-Cola, National Geographic, Zynga and Sabre Holdings, as well as a number of WPP companies, such as JWT, Young & Rubicam, Grey, GroupM and Kantar.

Globant CEO and co-founder Martin Migoya said, "Our core competencies in gamification, cloud computing, big data, social networks and mobile enable us to deliver innovation to our customers and add value to their efforts to reach end users through software products. We are focused on staying ahead of the technology curve, which makes us the right partner for companies looking to build and engage consumers in a global way. We are extremely proud to welcome WPP into our family; their support will help us to achieve our goal of becoming one of the most innovative software development companies in the world."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Pallavi-Goorha-Nisha_Sara_Jose.jpg?itok=W8TGSvvV
PG Communication wins Faber Castell PR mandate

MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Amit_Chopra.jpg?itok=yANU5H5U
Star Bharat's Dusshera campaign shows why Dhoni, Mithali and Devgn advocated 'Burn your Fears'

MUMBAI: Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s signature music for Star Bharat is used in these films adding further weight to the thought, Bhula de Darr.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/jewellery.jpg?itok=opHm5qPy
eCommerce, jewellery brands among most advertised on television

BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Mallikarjun_Das.jpg?itok=_JhJF1IK
Publicis co Starcom wins Godrej & Boyce mandate

MUMBAI: Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Martin_Sorrell.jpg?itok=p8zigxas
Martin Sorrell on how WPP is combating ad world slowdown

MUMBAI: It’s been sometime that we have got to listen to advertising heavyweight and guru Martin Sorrell’s unique insights. For those who have missed him, he’s still at his vintage best. The WPP CEO shared his worldview on what’s impacting the advertising business and how the industry is...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Shamsuddin-Jasani.jpg?itok=9ePPDEXA
Isobar India wins Godrej & Boyce digital media mandate

Isobar India has been appointed as the digital partner for Godrej and Boyce, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/south.jpg?itok=e_iNo2fW
South Indian Bank TVC shows how to safeguard your account

MUMBAI: South Indian Bank has launched a TV commercial to promote the Digital E-lock facility in the bank’s mobile app called SIB Mirror Plus. It has been conceptualised and produced by Blackswan India and directed by co-founder Pradeep Menon. Digital E-lock is a feature that lets South Indian Bank...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Flipkart.jpg?itok=t2IHnzgc
Flipkart announces new 'sale' through hilarious TVF video

MUMBAI: In TVF's From Papa with Love, Bhatiaji (Gajraj Rao) generously tells Jeetu (Jitendra Kumar) to ask whatever he wants as his birthday gift.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/OMAN.jpg?itok=aXQTBDtO
Oman is an Indian wedding destination and more, new ad shows

MUMBAI: Oman Tourism has announced the launch of its global advertising campaign for the upcoming season which will go live today (Monday) on television and other digital platforms. The campaign captures the essence of Oman at different levels and highlights diverse aspects of the destination.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories