MAM

WPP agencies Bates Asia and CHI form JV

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/07/27/wpp_0.jpg?itok=Jro3mdSp

MUMBAI: Bates Asia and CHI & Partners, both WPP group’s integrated media agencies, have formed a 50:50 joint venture company Bates CHI & Partners. The joint venture will function as a ‘new model’ network with deep roots in Asia and world-class creative credentials.

The new network will have 16 offices across the globe with one each in London and New York and 14 in Asian countries. It will create a strong offering for clients wanting to marry world-class creativity and strategic skills with deep local insights.

Johnny Hornby will lead the joint venture globally while David Mayo will run operations in Asia in his role as Bates CHI & Partners CEO. The company’s name Bates CHI & Partners will be used in Asia while the London and New York offices will retain CHI & Partners. Ogilvy & Mather Asia Pacific planning director Mark Sinnock will join the agency as chief strategy officer for Asia.

WPP owns 100 per cent of Bates Asia and 49.9 per cent of CHI & Partners.

Bates CHI will give western clients direct access to strong market capabilities across Asia’s fastest growing economies while at the same time, Asian brands wishing to break into Europe and USA will benefit from local knowledge, world-class creativity and a dedicated agency network.

CHI & Partners founding partner Johnny Hornby said, “The joint venture brings together Bates, the agency that invented the Unique Selling Proposition back in the 1940s, with CHI, the creators of ‘the big idea’, its modern equivalent. This new model network will use our big ideas process to put together bespoke multi-disciplined teams from a variety of disciplines and geographies. It will be a nimbler, faster, more modern alternative to the big networks.”

Bates CEO David Mayo said, "It’s a compelling proposition. Clients all over the world - just like the consumers they serve - are increasingly leaning towards more bespoke solutions developed from a wider menu of talent and skills which by definition don‘t all live in the same place anymore. At the same time they demand geographical spread in order to reach multiple, connected audiences. The new Bates CHI & Partners forms a global network with access to some of the best tools and skills available anywhere.”

Bates was acquired by WPP in 2003 and later merged with the agency 141 to form Bates 141. Last year though, it was rebranded to drop the 141 from its name. Bates Asia’s global clients include Unilever, Indonesia and Diageo, while CHI & Partners handles Lexus and Samsung globally.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/vaz.jpg?itok=EgH_g7K5
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories