MUMBAI: Global media communications giant WPP‘s XM Asia has acquired majority stake in digital marketing agency Thomas Idea in Thailand. XM Asia operates under JWT.

Founded in 1995 in Bangkok, Thomas Idea employs 45 people and had total assets of around THB 50 million for the year ended 31 December 2012. Thomas Idea services include online strategy consulting, website design and development, digital marketing and applications design. Clients include Beiersdorf, Reckitt Benckiser, TIPCO, Abbott Laboratories and Pruska.

This investment is another step in implementing WPP‘s objective of developing its businesses in the fast growing economies of Asia Pacific, as well as Latin America, Africa and the Middle East, and Central and Eastern Europe. Collectively, the Group, including associates, has revenues of $5 billion in the Asia Pacific region, and employs more than 46,000 people in that region. In Thailand, the Group, including associates, has revenues of approximately $140 million and employs around 1,600 people.