MAM launches its first TVC

MUMBAI:, an online ecosystem for kids launches its first ever TVC. The TV commercial is going to be aired today with the aim of targeting children between the age of 6-12 years and mothers.

The commercial is conceptualised by Focus circle. The ad opens with children describing the features of the website. The site also provides children an opportunity to play games, watch videos, chat with friends, learn while having fun, earn stars, badges and also buy stuff from the Doo store and to participate in events as well.

Focus Circle creative team including Nayan Bagawde and Deepak Band said "Creating communication for kids is always a challenge. They have short attention spans and have strong opinions about what they like and dislike. as a platform involves a number of interesting aspects and highlighting all of them in 30 seconds was impossible. Hence, we chose not to talk about Worldoo‘s offering, instead we tried and teased the kid with words and expressions that intrigued them to find more about the site. The film is a collage of disorderly expressions constituting a Worldoo experience. We hope that the film will be a strong hook for kids, one that leads to a discovery in their actual game play in"

The TVC campaign would be supported by focused marketing efforts and on-ground activations.

"The sole intention of launching the TVC for Worldoo was that of inviting children to explore the unchartered territory of online ecosystem. Worldoo is a unique platform which showcases role play of kids without any involvement of parents‘, reinstating the fact that the platform is safe and is specially designed for kids to live, express and play. With the TVC we aim at reaching out to an audience spanning across metros, semi and non metros. We hope that we can hook the kids with the campaign and instil the sense of discovery in them" added head experience and brand Harsh Wardhan Dave.

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