World Cup opener scores in ratings across India

MUMBAI: The World Cup is off to a solid start, scoring across the country with a peak TVR of 12.2 as India demolished Bangladesh in the inaugural match.

The contest fetched an average TVR of 7.47, according to data from Tam Sports (C&S4+).
The ratings more or less matched the six-metro market performance, demonstrating the mass popularity cricket has in the country. In the metros, the opener got a peak TVR of 12.48 and an average TVR of 7.8.

In 2007, India‘s first match against Bangladesh got a TVR of 8.85. The reach, though, has gone up now with 76 million people tuning in compared to 52 million in 2007.
The Tam ratings released today stated a TVR of 2.71 for the opener on Star Cricket, while ESPN got a TVR of 1.98. Star Sports, which has a Hindi feed, earned a rating of 1.01 while Doordarshan got a rating of 1.89.

According to the data, 33 million viewers tuned in to Star Cricket, 28 million to DD, 25 million to ESPN and 17 million to Star Sports.

The first match of the 2007 World Cup between West Indies and Pakistan got a TVR of 3.66, while 40 million viewers tuned in.
This time 14 million people tuned in for the Opening Ceremony on 17 February. Eight million viewers tuned in to Star Cricket for the Opening Ceremony, four million to ESPN and two million to Star Sports.

From a platform perspective, 12 million tuned in on terrestrial for the opening match, 76 million on cable and satellite and 11 million on digital. The opening ceremony this time saw 14 million viewers tuning on cable and satellite while two million tuned in on digital.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories