W+K to start programme to help creative entrepreneurs

MUMBAI: US-based advertising firm Wieden + Kennedy (W+K) plans to reach out to ‘creative entrepreneurs‘ who want to start their business and offer them infrastructural support, networking opportunities and guidance from in-house experts.

The call for entries will start from next week and the people eligible are those below 30 years and belonging to creative pursuits such as theatre, art, design music and the like barring advertising.

Eventually, W+K also plans to take a stake ranging between 10-20 per cent in the new business. The agency plans to choose four people looking at starting their creative enterprise.

The mentoring programme will have brands, technology, popular culture and creative entrepreneurship come together for new businesses. The agency will also help the individuals reach out to a wider network of people.

The idea had hit off in December when the agency decided to help those who wanted to start a business but did not have the necessary means and wherewithal to do so.

Globally the agency has had their Portland Incubator Experiment (P.I.E) which was a collaboration between W+K and tech entrepreneurs.

The agency, which is headquartered in Portland, started operations in Delhi in 2007 after merging with creative agency ‘A‘ founded by Mohit Jayal and V Sunil. It has clients like IndiGo, HCL Technologies, InterGlobe, Heineken and Royal Enfield.

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