MUMBAI: Integrated Solutions Company, Wizspk Communication | PR has bagged the public relations and social media mandate for ‘Bottles for Change’, an initiative by Bisleri International.

‘Bottles for Change’ aims at bringing about a habit change of not viewing plastic as waste, but segregating and sending it for recycling. The idea is to ‘Be the Change, You Want To See’ and to lead by example by disposing and recycling plastic responsibly. ‘Bottles for Change’ has influenced the citizens in spreading the message of reusability and recycling processes of plastic.

Speaking on the appointment, Wizspk Communication’s CEO and founder Anuja Choudhary said, “We at Wizspk are extremely delighted to work for the ‘Bottles for Change’ initiative. Our endeavour will be to use both strategic and innovative PR and digital tools to convey the right message and engage the citizens at large.”

On the appointment, Bisleri International Pvt Ltd director marketing Anjana Ghosh said, “’Bottles for Change' aims to educate citizens about the importance of plastic recycling in our lives. ‘Bottles for Change', as a programme, has made tremendous progress in one year alone and we aim to further introduce various platforms and spread the awareness to reach out and engage more citizens for a cleaner environment.  For this initiative, we have partnered with Wizspk Communication | PR to create a blend of effective Ideas to take our communication to the next level.”