MUMBAI: Communication and event management company Wizcraft International Entertainment Building has expanded into Sri Lanka in keeping with spreading its business across Asia.

The company has entered into a joint venture with Sri Lankan events company Event Concepts, which is a subsidiary company of Green Lanka Group, to form Wizconcept Events and Entertainment Private Limited.

The JV will be based out of Colombo, Sri Lanka.

With this move, Wizcraft now has full-fledged offices in Singapore, Dubai, Muscat and Sri Lanka and Wizcraft representatives in Los Angeles, UK and other parts of the world.

Wizcraft International director Sabbas Joseph said, “We had a wonderful experience when we worked with Event Concepts during the IIFA Weekend in Colombo in 2010 and on other occasions. Wizcraft believes in creating experiences not just events and partnering with the very best in the business. While we already have a presence in Sri Lanka, we felt that partnering with Event Concepts, an organization that shared our vision and drive would only strengthen that presence. ”

Wizcraft International and Event Concepts have decided to join forces and revolutionise the events space in Sri Lanka.

Speaking about the new liaison with Wizcraft Green Lanka Group, joint managing director Kushani Nanayakkara said, “Wizcraft is the largest entertainment company in South Asia. I believe that both companies share a passion for creating spectacular events and this partnership will lead to a revolution in the events sector in Sri Lanka.”

From its inception in 2006, Event Concepts have aimed to be the leading provider of event solutions to the entertainment sector in Sri Lanka. Having seen considerable success on the island, they expanded their reach to Dubai and London, creating a range of large scale events locally and internationally.

Event concept has executed several large events including the SAARC Conference dinner, Mihin Lanka launch in Singapore, high end fashion events with reputed international designers, live concerts, cultural events at the SAARC conference and a range of events during the IIFA weekend.

India’s largest global event, which was held in Colombo in 2010, Event Concept has also paved an avenue in distributing blockbuster films in Sri Lanka challenging the status quo. The two companies will now come together to create Wizconcept Events & Entertainment Private Limited.