WIWO plans Rs 1.25 billion marketing spend

BANGALORE: Bangalore-based United Telecoms Group’s joint venture partner Teleworld United (Teleworld) announced the South India launch of 8 entry level models of WIWO brand mobiles in Bangalore. The national roll out is expected over the next three months, besides which UTL plans to bring in additional models, including smart phones.
The company plans to spend around Rs 1.25 billion over the next three years towards marketing and creating brand awareness. “This year, we have planned marketing spends of around Rs 250 million, around Rs 450 million next year and the balance the year after”, revealed Teleworld executive director T C Sudhir.
WIWO mobiles will have the tag line ‘the new hello‘.

“We will be present on television, the print media, radio and outdoor. We are working out the strategies about the channels and the specific media we will be present on as with our media partners Satrcom," Sudhir said.
Creative agency ‘Water’ handles the creative duties for WIWO.

In 1995 UTL had promoted JT Mobiles (JTM), the first mobile services operator in South India in Bangalore. JTM was later merged with Bharati Telecom which provides Airtel services in Karnataka.

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