Winning an Elephant carries weight, says Kyoorius TVC

MUMBAI: Should you take part in Awards at all? If you do, which awards are credible from the marketer’s point of view? 

Kyoorius Creative Awards, through an entertaining film created by Famous Innovations and produced by Hungry Films, believes that winning an Elephant at KCA is not just an ego-trip — the award carries weight, as far as clients are concerned.

The 2019 Kyoorius Creative Awards are presented by Viacom18, powered by The Times Of India, and partnered by ABP News, MTV India and Laqshya Media Group.

This year, the KCA campaign is built on the hashtag #ItCarriesWeight.

“It’s a mathematical truth that it is not easy to win an Elephant at KCA. Since the inception of the Award, we've seen less than 5.06 percent of entries go on to be recognised by the jury as award-worthy. As a consequence, winning an Elephant is a great indicator that the work is clutter-breaking and original,” says Rajesh Kejriwal, founder and CEO of Kyoorius.

Each year since the Kyoorius Awards were instituted, ads that have won Elephants have gone on to win at the most coveted awards shows globally, including Cannes, One Show and D&AD. 

Entries for the 2019 awards are now open and will be accepted till May 3, 2019. All details about the Awards, and entries can be submitted at

Latest Reads
Snickers new campaign pranks MS Dhoni followers with a ‘hungry decision’

In the run-up to the Men’s Cricket World Cup 2019, chocolate brand Snickers teamed up with its brand ambassador and cricketer MS Dhoni for an interesting social media campaign based around its global philosophy of ‘You Are Not You When You’re Hungry’.

MAM Media and Advertising Ad Campaigns
Thomas Cook India launches no cost EMI-powered innovative ‘Holiday Basket’

Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has launched Holiday Basket - an innovative EMI-powered holiday solution, offering Indian travellers inflation-proof credit based holidays.

MAM Marketing MAM
ASCI upheld complaints against229 advertisements of 270 advertisements of which over 100 pertained to advertiser’s websites violating DMR Regulations

During the month of March 2019, ASCI examined complaints against 344advertisements,advertisers ensured prompt corrective action for 74advertisements once they received the complaints from ASCI. ASCI’s Independent Consumer Complaints Council (CCC) upheld complaints against 229 advertisements out of...

MAM Marketing MAM
Maxxis Tyres launches #PaanchSaalBemisaal campaign

Maxxis India, a sub-company of Maxxis Group, has launched an innovative digital campaign titled #PaanchSaalBemisaal for Maxxis Tyres. The core theme of the campaign is weaved around the idea that most political parties make promises without any warranty, while Maxxis 2-wheeler tyres come with...

MAM Media and Advertising Ad Campaigns
Suraja Kishore is new BBDO India CEO

BBDO has appointed former EVP and general manager of McCann Mumbai national and planning head at Truth Central, Suraja Kishore, as its new CEO, effective 21 May 2019. The CEO position at the agency was vacant post Ajai Jhala’s exit last year.

MAM Media and Advertising People
Driving Digital: How affiliate marketing is helping brands across industries

To say that India is a lucrative online market will be an understatement. Home to the second-largest user base, both in terms of smartphone and internet users, the country is the fastest-growing market in the global e-commerce sector and is expected to get bigger at a CAGR of 50 per cent till 2020.

MAM Marketing Brands
Who will be India’s next PM?

Many Indians across our diverse country of 720+ districts speaking over 120 major languages have participated in the world’s largest democratic elections.

MAM Marketing MAM
Ipsos India ropes in Rhuta Wekhande as CFO

Ipsos India, a leading global market research agency has appointed Rhuta Wekhande, Chief Financial Officer (CFO), with immediate effect.

MAM Marketing MAM
Worldline India launched “India Digital Payments Report Q1 2019”

“January was the month with the highest number of transactions in Q1 2019.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories