MUMBAI: Windchimes Communications, a social media agency, has won the social media mandate of the notebook brand ITC Classmate.

With the help of social media, the brand aims to target two sets of audiences - teenagers in the age group of 13 to 19 years, and teachers and young parents. The brand aims at spreading its brand message across all social media platforms.

ITC marketing manager- ESPB Karan Kumar said, "We are putting in place a dedicated and comprehensive digital marketing strategy for the medium - one that includes brand messages getting both, uniquely crafted and scientifically implemented in the digital marketing space. And through a mix of digital and social media platform, we seek to reach our brand messages to our primary consumers and the key influencers in their lives."

The core campaign message is- ‘Because you are one of a kind‘. The campaign aims to encourage exploration and nurturance of individuality among the target group of consumers and encourage them to be unique. The brand urges its audience to create a niche for themselves rather than trying to emulate someone else, in other words advocating becoming ‘first you‘ rather than be ‘another somebody‘. All social media activities planned, would tie in with this thought, the company said.

Windchimes Communications head maven Nimesh Shah added, "We are proud that ITC chose us as their social media partners. The stationery segment is a very exciting space and we intend to have a lot of action for Classmate in the coming months."