MAM

Whirlpool ties up with Kings X1 Punjab

MUMBAI: Home appliance company Whirlpool India has announced its association with Indian Premier League (IPL) franchise Kings X1 Punjab as a sponsor and the cooling partner.
 
Whirlpool says that its association with the team is a reflection of its belief in team work and winning attitude. Kings XI Punjab reflects a perfect synergy between its brand attributes and the values of team work, confidence and optimism that the team imbibes


Whirlpool India MD Arvind Uppal said, "The Indian Premier League is the most eagerly anticipated event in the sporting calendar of the sub-continent. It is a huge draw for both national and international cricket fans. We are very excited to be an integral part of the tournament through our association with Kings XI Punjab, which is an excellent platform to connect with our customers."


Kings XI Punjab CEO Anil Srivatsa said, "We are thrilled to partner with Whirlpool .They are dynamic and share the same passion like us to promote cricket. Through this association we are hoping to bring an enthralling season that brings Cricketainment to the general public and some interesting promotions specially for our fans. We will indeed be energised further with our Cooling Partner-Whirpool. We will need them as we turn up the heat."
 
Whirlpool India will run a number of promotions during the tournament. As co-sponsors, Whirlpool will have the logo branded on the team‘s jerseys and also have significant in-stadia presence during Kings XI Punjab matches in the form of board branding, placards, branding on cheer leader podium and seats in designated stand.


Whirlpool India VP sales, marketing and exports Shahzad Akhtar says, "We have recently launched a new range of air conditioners and have some new refrigerator launches planned as well, and the association with the third season of the Indian Premier League will help us roll out a series of exciting activities across the country".


The company is planning to offer an opportunity to its customers to interact with the members of the Kings XI Punjab team through a number of activations, which will be launched in the near future.
 
Whirlpool India will run an ad campaign with the Kings X1 Punjab team icon Yuvraj Singh along with the company‘s brand ambassador and star couple Ajay-Kajol to endorse its new range of airconditioners. The company is planning to air the campaign during the same time as IPL matches.


Whirlpool India recently announced plans to augment its share in the AC segment. The company plans to capture 15 per cent market share by 2012 and treble sales by 2010. Whirlpool launched 44 new products in two sub-brands Mastermind Chrome and Mastermind Aviator. The new range with several features is aimed at giving a boost to Whirlpool in the AC category.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & TSBI create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC Ergo hires LinTeractive

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/tcs%20%281%29.jpg?itok=rFDnrXZe
Japanese Super Formula: TCS named title sponsor of championship team

Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ashish%20%281%29.jpg?itok=y3ndaYCZ
DAN, a friend in need

InDeed, Dentsu Aegis Network’s newly launched CSR Advisory, will facilitate corporate investments by companies in Corporate Social Responsibly, through insights & a brand-led approach.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/shergill%20%281%29.jpg?itok=ot1krGRJ
Pitchfork Partners hired by Nyka Events

Nyka Events, a premier event agency based out of Mumbai, has signed on Pitchfork Partners Strategic Consulting LLP to advise them on delivering various change management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Yepme.jpg?itok=RspIrgeY
Online fashion brand Yepme expands into Europe

MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories