MUMBAI: Fynd, a fashion e-commerce portal, has incorporated the services of its stores in all the Celio (European menswear brand) stores across Mumbai.

By leveraging technology and investing in constant innovation through products such as Fynd Store, the company aims to offer Indian fashion enthusiasts an unparalleled shopping experience.

Fynd co-founder Harsh Shah said, “The Fynd Store augments in-store sales conversions for our partners, making it a win-win solution."

By enabling customers to browse through all the products through an in-store screen, Fynd Store adds great convenience for shopping. In addition, it helps retail outlets to eliminate loss in sales and contributes up to 15 per cent of an outlet’s sales. Fynd Store has had integrations with several brands including Steve Madden, Reliance Brands, Hunkemöller, Gas, Superdry and Brooks Brothers, across India.

Celio International national sales head Francois Gomez said, “Fynd Store will help us increase the in-store conversion rate. With over 30 stores, we look forward to integrating this solution in all the stores by the next quarter.”

Fynd’s association with Celio will ensure that every shopper gets his favourite product delivered to his address.