MUMBAI: Slotco, the storage systems manufacturing and hardware company, is going in for a brand revamp and has appointed Delhi based creative agency What The Hell? for the same.

The agency has been appointed on a project basis.

The mandate includes establishing a fresh positioning, a logo change and website re-designing. The company aims to position itself as a reliable and trustworthy brand for its consumers, it said in a statement.

As of now Slotco operates in the B2B segment, supplying to brands like Sahara, Panasonic, Reebok, Adidas, DHL and Hero, amongst others.