Western Union takes Uefa Europa League presenting sponsorship

MUMBAI: Western Union, a leader in global payment services, has become the new Global Partner and the Presenting Sponsor of the Uefa (Union of European Football Associations) Europa League, one of the most prestigious football competitions. This sponsorship will commence immediately and run through to the Uefa Europa League Final in 2015.

This sponsorship of the world?s largest club competition, comprising 193 professional football teams from 53 countries, provides Western Union with a unique opportunity for worldwide brand visibility, with the competition broadcast in more than 200 countries and enjoying an average cumulative audience of 1.3 billion every season1.

Drawing upon this global reach allows Western Union, with its extensive network of 500,000 Agent locations in over 200 countries and territories, to engage its consumers and Agents around the world in the excitement of the Uefa Europa League.

The agreement also provides video, digital and social media content opportunities, and use of the Uefa Europa League brand assets.

Western Union Ventures EVP, CMO and President Diane Scott said, ?We are delighted to become the Presenting Partner of the Uefa Europa League. What makes football truly unique is being universal, with an unmatched global appeal. As a brand in 200 countries and territories worldwide, Western Union wants to enable its consumers and Agents to engage in the excitement of the Uefa Europa League, and provide them with opportunities and ways to do so anywhere on the planet.?

As part of its overall support for the Uefa Europa League, Western Union is developing a comprehensive marketing and communications programme.

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories