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Webchutney realigns top structure

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MUMBAI: In a bid to consolidate diverse client portfolio and propel growth, independent digital marketing agency Webchutney has announced key movements within the organisation in its Mumbai and Delhi offices.

The reorganisation is being done to facilitate forging stronger ties with partners and clients, while streamlining vertical units and fortifying operational efficiency.

As part of the move, Rahul Nanda, who was COO of the company, will take on the role of partner and president - mobile initiatives. The new autonomous division, with focus on product initiatives in the mobile and tablet space, is ramping up fast, while actively building interactive apps and games capabilities, the company said.

Meanwhile, executive creative director Nishi Kant has been named chief operating officer - west and south region. Saket Vaidya steps up as chief operating officer - north region from vice president, regional operations. Tarana Mehta has been promoted to chief strategy officer from vice president - strategy and business development and Meghana Bhat moves up as executive creative director from creative director.

Webchutney CEO Sidharth Rao said, "The movements reflect our commitment to building internal strength through collaborative growth. The new, dynamic leadership has a proven track record with demonstrated results, valuable experience and seamless operational control achieved consistently. They are strategically positioned to lead the new wave of innovation at a crucial time in the evolution of digital experiences and engagement in India. This also gives us the opportunity to explore new business avenues and evaluate meaningful partnerships that will guide the future of our organization and the digital industry at large."

Webchutney was co-founded in 1999 by Rao and national creative director Sudesh Samaria in New Delhi. The agency employs 200 people across New Delhi, Mumbai and Bangalore with a diverse client portfolio ranging from start-ups to Fortune 50 companies like Airtel, Coca-Cola, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Nokia, Make My Trip, Bajaj Auto, Suzlon and Proctor & Gamble among others.

The agency boasts of witnessing steady year-on-year growth ranging from 70-90 per cent while producing "innovative" and "award-winning" campaigns across web and mobile platforms.

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