WC: India-Ireland encounter gets 9.8 TVR in six metros

MUMBAI: The World Cup match between India and Ireland got a TVR of 9.8, according to data from Tam Sports (C&S 4+ six Metros).

The match got a peak TVR of 20, lower than the India versus England tie which crossed a TVR of 12 but higher than the opening match of the World Cup between India and Bangladesh which got a TVR of 7.8.

So far the first 24 matches got an average TVR of 2.38. In 2007 for the same period, the average TVR was 2.3. The reach for this event is up, as expected. 25 million viewers had tuned in to the India versus Sri Lanka game in 2007 compared to 29 million for the India Ireland match now.

20 million viewers watched the India-Ireland match on Star Cricket compared to eight million on Star Sports and seven million on DD. Pakistan matches continue to do well. Their encounter against New Zealand got a TVR of 2.62. 18 million viewers tuned in for that match.

The 21 non India matches played so far have delivered an average TVR of 1.28 compared to 1.04 in 2007. The low scoring England versus South Africa match got a TVR of 1.08 but India was also playing at the same time. Just four million viewers tuned in to see West Indies hammer Bangladesh in under 50 overs.

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