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WB appoints Preston Kevin Lewis to oversee Indian market

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MUMBAI: Warner Bros Consumer Products (WBCP) has extended duties of managing director, Australia and New Zealand Preston Kevin Lewis. He will now be looking after the India market, while continuing to drive the successful Australia and New Zealand businesses.

Lewis will be responsible for building WBCP‘s interests in India and will oversee all sales, marketing, promotions, clip licensing, media and retail partnerships related to merchandising and product licensing business for the market. He will continue to report to WBCP senior VP and GM of Latin America and Asia-Pacific Jeffrey Whalen.

"I‘m delighted to announce that Preston will be bringing his extensive skill set to the India market, in addition to continuing his existing responsibilities for Australia and New Zealand," said Jeffrey Whalen. "I am very confident that he will introduce new initiatives, create partnerships with major brands in India and successfully grow our consumer products business in this important market."

The appointment comes as WBCP places increased focus on emerging markets to develop significant brand growth around the Studio‘s extensive portfolio of properties. Expanding his role into India, Lewis will continue to build the business utilising WBCP‘s arsenal of brands, from classic animated fare like Looney Tunes, Scooby-Doo and Tom and Jerry, to the DC Comics Super Heroes portfolio, and theatrical tent pole films including Man of Steel, Godzilla and The Hobbit Trilogy, to hit television properties such asThe Big Bang Theory.

Lewis joined Warner Bros Consumer Products in 2006 as VP of international licensing and immediately created and implemented a series of strategic initiatives for the Australia and New Zealand businesses that have delivered significant brand presence, growth and profitability. Prior to joining WBCP, Lewis held a variety of positions within major multi-national entertainment companies including Disney Consumer Products, MTV Program Enterprises and HBO Home Video.

Lewis holds a bachelor‘s degree in American Studies and Organizational Behavior from Yale University.

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