MUMBAI: Social media strategy consulting agency WATConsult has won the social and digital duties of Godrej Group‘s gourmet retail venture Godrej‘s Nature Basket. Work on the project will begin soon.

WATConsult founder and CEO Rajiv Dingra said, "I am delighted with the win of the new account. Since our inception in 2007, it has been the constant endeavour of WATConsult to create path breaking creative campaigns that not only make an impact digitally but leave a mark across media. Godrej‘s Nature Basket is a leader in its respective industry and by providing excellent quality innovation through strategy, technology and quality of management; we hope that we deliver exceptional performance."

Godrej Nature‘s Basket managing director Mohit Khattar said, "Social media plays a pivotal role in building strong consumer engagement for Godrej Nature‘s Basket. Understanding the importance of this platform, it was integral for us to get on board an agency that can help us drive our vision towards being a preferred world food destination. We look forward to a long and sustained association with WAT Consult."